On the occasion of completing over 18 years, B4U Network pledged 30,000 meals through its partner NGO Rise Against Hunger India (RAHI) where they joined forces in the fight against hunger on 14th December, 2018. Over 150 employees of B4U gathered together to pack 30,000 nutritious meals in 5000 meal packets for the impoverished & undernourished children.
B4U’s flagship music channel B4U Music pegged the theme for this year’s event “Music is food for the soul” hence the thought of nourishing 30000 underprivileged children by pledging nutritious meals as the networks Corporate Social Responsibility initiative. These food packs would be further distributed to 3 NGO’s; AIDS Combat International, Rotary Club Worli for a school they have adopted in Karjat, Friendship Centre India - Home for Orphan and single parent children.
The CSR activity resulted in a team bonding atmosphere and camaraderie among the team. Here the entire set-up resembled Henry Ford’s Assembly line functioning where the participants were divided into 10 teams which had a similar set-up of Dal, Rice, Dry vegetables and vitamin sachet in a single pack. Besides the 10 teams which were into packing the khichadi meals there were teams which delivered food to the tables as re-fills, a team which took the packed boxes to the truck and the team which helped in giving instructions.
Along with a sense of fulfilment & gratitude for a social cause the employees also felt a sense of ownership, co-operation and camaraderie with their fellow colleagues. The event further extended into a rewards and recognition felicitation followed by a DJ party where the team let their hair down.