Royal Festival Hall, London, 11 th March: Last night saw a host of British Asian, Urban and International talent come together to celebrate what has been a phenomenal year for the British Asian music industry.

The night belonged to Brit Asian star Jay Sean , who cleaned up all four of his nominations to pick up the Best Male, Best Album, Best Video and Best Urban act awards. The night capped a prolific year for Houslow-born Sean, who shot to number one on the Billboard Hot 100 last year, becoming the highest selling British artist in America since Elton John.

Hosted by BBC Asian Network's Bobby Friction and Bollywood actress Sophie Choudry , the Lebara Mobile UK Asian Music Awards (UK AMAs) saw spectacular performances from a variety of talent from across the globe including Dutch ‘desi' Imran Khan , Universal's latest dance diva Jaya , rising Urban star Mumzy Stranger , Bollywood superstars RDB , Bhangra heartthrob Jaz Dhami and the legendary Talvin Singh .

An exciting mix of celebrities graced the Lebara Mobile ‘Blue Carpet' including world champion boxer Amir Khan , number one rappers Chipmunk & DJ Ironik , Eastenders star Preeya Kalidas , award winning director Gurinder Chadha (‘Bend It Like Beckham', ‘It's A Wonderful Afterlife'), actors Jimi Mistry (‘The Guru', ‘2012') & Hari Dhillon (‘Holby City'), Manish Bhasin (‘Match of the Day'), American Idol finalist Anoop Desai and the Sugababes, who also set the stage alight with a very special performance.

Lebara Group CEO. Ratheesh Yoganathan said: "Lebara are delighted to be sponsoring and supporting the UK Asian Music Awards. This event was a true celebration of how far the Asian community has come in the UK. Lebara strives to be a pillar for the communities it serves, and supports this event in the knowledge that together, we are providing a platform for future artists to showcase their skills and talent. The ethos of the Awards has great synergy with what Lebara stands for, and its roots within the Asian community both in the UK and across the globe.”

UK AMA CEO & Co- Founder, Abs Shaid said: “Year on year we are making sure we provide a cutting edge event to acknowledge the contribution of Asian artists in the UK. This year has seen us return to the prestigious Royal Festival Hall and welcome a new title sponsor in Lebara Mobile. This year Asian artists will continue to make ground breaking moves in this country and abroad and the UK AMA will keep supporting and recognising their achievements.”

Now in their eighth year the Lebara Mobile UK AMAs have grown from strength to strength and have this year formed new partnerships with radio partner BBC Asian Network and title sponsor Lebara Mobile , as well as strengthening an existing relationship with global broadcast partner B4U Music .

DOWNLOAD IMAGES FROM THE LEBARA MOBILE UK ASIAN MUSIC AWARDS 2010: https://www.yousendit.com/download/THE1eFVUQzd0d0ZMWEE9PQ

The full list of winners are as follows:

Best Album

Jay Sean - All Or Nothing

Best Female Act

Amar

Best Male Act

Jay Sean

Best Alternative Act

Natasha Khan (Bat For Lashes)

Best Club DJ

DJ H

Best Newcomer

JK

Best Producer

Sukshinder Shinda

Best International Act

Rahat Fateh Ali Khan

Best Desi Act

Imran Khan

Best Urban Act

Jay Sean

Best Radio Show

Nihal - Radio 1

Best Video

Jay Sean - Down

Best International Album

Miss Pooja - Romantic Jatt

Outstanding Achievement

Biddu

Commitment to Scene

Talvin Singh

For more information & images please contact Media Moguls

Samir Ahmed               020 8902 5575 / 07872 019 990              samir@mediamoguls.com

Nayab Khan                020 8902 5575 / 07807 042 955              nayab@mediamoguls.com

Lebara Mobile UK AMA 2010 media partners: